SEO does not have to be complicated. For most small businesses, getting the basics right will put you ahead of 80% of your competitors.
The Fundamentals
1. Google Business Profile — If you serve local customers, this is the single most impactful thing you can do. Fill it out completely, add photos, and collect reviews.
2. Page titles and meta descriptions — Every page on your site should have a unique, descriptive title that includes your main keyword.
3. Fast loading speed — Google penalises slow sites. Use tools like PageSpeed Insights to check your score.
4. Mobile-friendly design — Over 60% of searches happen on mobile. If your site is not responsive, you are losing rankings.
5. Quality content — Write for humans, not search engines. Answer the questions your customers are actually asking.
What to Avoid
- Keyword stuffing
- Buying backlinks
- Duplicate content across pages
- Ignoring your analytics
Start with these basics and you'll see results within 3-6 months.
Want More Customers From Google?
We'll audit your current SEO and show you exactly what to fix first.
