Resources & Knowledge Base
Free, practical guides on design, usability & growth
Practical guides on design, usability & growth
Our knowledge base is where we share what we have learned building fast, conversion-focused websites — explained in plain language, with no jargon and no fluff.
Start with the fundamentals, dig into conversion and web design, or learn how to brief an agency. Every guide is free, and most pair with a tool or service you can use right away.
UX Fundamentals
The core ideas behind good user experience — what UX actually is, how to evaluate a site, and the principles every interface should follow.
UI vs UX: What's the Difference? (With Real Examples)
UI is how an interface looks; UX is how it works and feels to use. This guide explains the difference in plain language, with everyday examples and why both matter for your website.
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The UX Audit Checklist: 25 Things to Check on Any Website
A practical, no-jargon checklist you can run on your own website today — covering first impressions, navigation, mobile, forms, speed, and accessibility — to find what is costing you customers.
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Why UX Strategy Should Come Before Design
Most businesses jump straight into visuals. Here's why starting with UX strategy leads to better products, happier users, and higher conversion rates.
Read guideConversion & Web Design
Turning visitors into enquiries and customers — landing pages, forms, speed, and the design decisions that move the needle.
Form UX Best Practices: Design Forms People Actually Complete
Forms are where most websites lose customers. These field-tested form design principles — fewer fields, clear labels, helpful errors, and obvious next steps — turn abandoned forms into enquiries.
Read guideSEO & Growth
Getting found and chosen — search engine basics, local visibility, and the marketing fundamentals that bring small businesses more customers.
SEO Basics Every Small Business Owner Should Know
You don't need to be a technical expert to improve your search rankings. These fundamentals will get you 80% of the way there.
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