Why Your Website Isn't Converting

Usually you can fix things. Most websites lose customers to a handful of specific, fixable problems — an unclear headline, a slow page, a painful form. This book helps you find those high-impact issues so you can fix what matters instead of paying for a full rebuild you may not need.

Yes. The whole book is written for non-technical business owners. Every chapter gives you a simple, do-it-yourself check you can run on your own site in a few minutes — no design or coding knowledge required.

It’s genuinely free. We only ask for your email so we can send you the PDF. No payment, and no catch — we’d rather you understand your website well, because informed owners make better decisions (and, sometimes, better clients).

The tool gives you an instant automated score for one page. The book teaches you the thinking behind a real audit across your whole site, so you understand why things matter and how to prioritise fixes. They work well together — read the book, then run the tool.

Yes. There’s a chapter on getting found, but the book’s bigger point is that buying more traffic rarely fixes a site that doesn’t convert. Plugging the leaks first means every visitor you already have — and every one you pay for later — is worth more.

The final chapters show you how to prioritise fixes by impact versus effort and tackle quick wins first. If you’d like a second opinion, you can run PRODM’s free UX audit or book a no-pressure strategy session — details are in the book.