Free Books & Playbooks
Free books & playbooks to help you build software the right way
Knowledge worth paying for — yours for free
These are the guides we wish every business owner had read before they spent a single rupee on software. Each one is written in plain language, packed with real numbers, and built to help you make a confident, expensive decision without the regret.
No gated fluff. Every book includes a printable toolkit — calculators, checklists and templates you can use on a real project today.
Free · 116 pagesDon't Pay for a Website or App Until You Read This
The honest, no-jargon playbook for any business owner about to spend money on a website, app, or custom software.
- Spot a project that’s set up to fail before you pay a rupee
- Know what a website, app, MVP or custom system should really cost
- Choose between a freelancer, an agency, offshore, or in-house
116 pages · 2–3 hour read · skim in 30 min
Why Your Website Isn't Converting
A plain-English playbook to audit your own website, find exactly where it loses customers, and fix the high-impact issues — often without a redesign.
Read it free
By Design: The Practical UI/UX Handbook
A 571-page original handbook that takes you from “this looks off” to designing and defending beautiful, usable, accessible, scalable products.
Read it free100% free
No payment, ever. Just tell us where to send it.
Printable toolkit
Calculators, checklists & templates you can use today.
No jargon
Written for business owners, not developers.
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